E Hua Shi (鹅话事) literally means "Goose is in charge". It sounds odd, isn't it? But if you say it in Cantonese, then it makes perfect sense. In Cantonese, the sound for Goose and the sound for I are similar, so "Goose is in charge" becomes "I am in charge". Language is fun, isn't it?
E Hua Shi is a food joint which was only launched late last year in Guangzhou, it specializes in Cantonese roast food, in particular, roast goose. I like roast goose, it is just not resistible, however, I seldom ate roast goose in the past. It is one of those dishes that are prone to the use of harmful ingredients to your health. Stories are rampant of sellers using industrial material, not approved for use in food, on roast geese just to make the taste better. At E Hua Shi, I have no such worries. This food joint was founded by 3 partners. One partner takes care of the roasting himself. All three partners do eat their own roast geese, together with their staff, on regular basis. I think this is the best possible advertisement, and best possible guarantee for the quality of their roast geese.
1/4 Roast Goose, ¥88.00
My friend wanted to have a roast goose drumstick, but it was sold out, so we could only order 1/4 of a roast goose. The skin was crispy! Then there was a thin layer of goose fat right below the skin, greasing up the skin and the meat below. The meat was juicy, but firm, yet it was still tender. The aroma of its roast meat stimulated your sensor of smell. It was a feast to the taste buds, and your smell buds :-) I liked it so much that I kept eating and eating and eventually finished this quarter goose. My friend originally thought the portion was too big for the two of us, we might have to packet the left-over, now there was nothing to pack!
We had a casual chat with one of the partners. He told us that currently they have two branches, one is at Zhongxin Square (中信广场), the other one is the branch we visited at Huacheng Square (花城广场). Both are catering mostly to office workers, so there is a bigger crowd for lunch, much less for dinner. In our case, we went there for dinner, so the choice is a bit more limited.
He also said that roast goose is better eat while hot. The best is when it is fresh from the oven. The longer it is since the time it was taken out of the oven, the less tasty it is. For take away, as it is covered in the container, whose moisture will make the skin less crispy, so it will affect its taste too.
The geese here are marinated by the master chef in the central kitchen, then they will be sent out to the branches, raw. The raw geese have to be kept in a fridge, with some strict temperature control. I have to be discreet here, as it is part of their trade secret of producing delicious roast geese. Only when there is an expected demand, they will start the actual roasting in-store. That's why you can see an oven in their store.
Oven for Roasting
This food joint, noticed I didn't use the word "restaurant", has quite a small shop space. There are only 2 or 3 tables, with another 2 or 3 counter seats, so strictly speaking, it is not really a restaurant. It is more like a Chinese fast food shop, but with good quality food.
The branch at Huacheng Square is actually quite difficult to find, as it is hidden at one corner. The way to find it is: First, locate Da Long Feng restaurant, which is another popular restaurant with long queues even on a weekday, then you have to walk out the building, go through a long stretch of shop under renovation, then at the end of it, you will find this food joint.
Last but not least, I must declare that one of the partners of E Hua Shi and my friend graduated from the same high school in the same year, although they didn't know each other at that time. However, we did pay for our own food, and this review is neutral and objective.
If you are visiting Guangzhou next time, I do recommend you give them a try. It is recommended to give them a call first so that they can reserve for you, to avoid disappointment, like my friend.
Update on 30 May 2018:
This place has closed down since. Too bad.
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